{"id":97199,"date":"2024-05-13T19:44:16","date_gmt":"2024-05-13T14:14:16","guid":{"rendered":"https:\/\/jaspertechlabs.com\/marketingmind\/?p=97199"},"modified":"2024-06-11T12:29:08","modified_gmt":"2024-06-11T06:59:08","slug":"cannes-lions-unilever-creative-marketer-of-2024","status":"publish","type":"post","link":"https:\/\/jaspertechlabs.com\/marketingmind\/cannes-lions-unilever-creative-marketer-of-2024\/","title":{"rendered":"Cannes Lions Announces Unilever As Creative Marketer Of The Year"},"content":{"rendered":"

For this year\u2019s edition of Cannes Lions<\/a> International Festival of Creativity, Unilever<\/strong> has been named the Creative Marketer of the Year 2024<\/strong>.<\/p>\n

Prior to this, they had won the title of Creative Marketer of the Year in 2010<\/em>.<\/p>\n

Introduced in 1992, the honorary accolade- \u2018The Creative Marketer of the Year\u2019, every year, is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time.<\/p>\n

The various brands which have been a recipient of the same in the past include AB InBev, Apple, Burger King, Coca-Cola, Google, Heineken, IKEA, Mars, McDonald’s, Samsung and Microsoft, each of which have demonstrated that consistent and world-class creativity underpinned by a culture of creativity drives business performance \u2013 and have won multiple Lions at the Festival as a result.<\/p>\n

When it comes to Unilever<\/a>\u2019s win at last year\u2019s Cannes Lions, the brand had won various Lions across a number of its brands including Dove, Hellmann\u2019s, Dirt Is Good (known as Persil, Skip and OMO), Magnum, Vaseline, Marmite and Pot Noodle.<\/p>\n

In 2023, Unilever\u2019s largest brand, Dove, was awarded the Media Lions Grand Prix<\/strong> for its \u2018#TurnYourBack\u2019<\/em> campaign by Ogilvy, London \/ DAVID, Madrid. \u2018#TurnYourBack\u2019 was deemed by Media Lions Jury President, Christian Juhl, to be \u201ca timely example of how our industry can use the power of media to protect young people and empower them to reject the pressure they feel to conform to artificial standards and be confident in their true, unfiltered selves.\u201d<\/p>\n

Dove\u2019s inclusive beauty mission was first launched through its 2004 campaign \u2018Real Beauty\u2019, which celebrates 20 years this year. Since then, the brand has been a trailblazer in demonstrating how marketing can drive impressive commercial results. Building on this platform in 2013, the \u2018Dove Real Beauty Sketches\u2019 campaign set out to give striking proof that women are more beautiful than they think \u2013 picking up 16 Lions, including the highly coveted Dan Wieden Titanium Lion Grand Prix as well as the Gold Creative Effectiveness Lion the following year.<\/p>\n

On the other hand, Hellmann\u2019s also continues to stand out in culture through the brand\u2019s \u2018Make Taste, Not Waste\u2019 creative platform, highlighting its long-standing mission to help people tackle food waste in the kitchen, most recently with the help of \u2018Mayo Cat\u2019 at the Big Game. With the same humorous tone, Hellmann\u2019s \u2018Mayo McHack\u2019 campaign taught Brits how to \u2018hack\u2019 the missing mayo item on a famous restaurant chain\u2019s menu, picking up two Silver Lions in PR and Brand Experience and Activation last year.<\/p>\n

These award-winning campaigns are testament to the company\u2019s commitment to creativity, underpinned by its marketing philosophy, \u2018Get on the Frontline\u2019, and delivered by its Creative Excellence program focused on effectiveness education, increasing creative ambition, nurturing creative talent, and eliminating barriers to creativity. This dedicated programme is championed by Unilever\u2019s Creative Council, which brings together its Chief Marketing Officers and creative agency leaders and is chaired by Unilever\u2019s Chief Growth and Marketing Officer, Esi Eggleston Bracey.<\/p>\n

About Unilever\u2019s award, Simon Cook<\/strong>, CEO, LIONS, said, \u201cThis award is about recognising and celebrating those brands that are consistently delivering work that raises the bar for creative excellence across the global creative communications industry. Unilever is pushing the creative boundaries consistently and continuously across a wide range of brands from different markets, in collaboration with a breadth of agency partners, demonstrating a clear understanding and commitment to the power of creativity as a driver for progress and growth. Congratulations on this much deserved win.\u201d<\/p>\n

On the win, Bracey<\/strong>, Chief Growth and Marketing Officer, Unilever, commented, \u201cThank you, Cannes Lions, for recognizing our brand leaders and agency partners who are always pushing creative boundaries. Our commitment to bold, brave, and more creative marketing is unwavering. Creativity that starts with inspiration, connects to commerce at every moment and resonates with people to build desirable and unmissably superior brands. It is a huge honor to accept this award on behalf of our exceptional team that truly grasps the power of human connection to serve people and grow our brands.\u201d<\/p>\n

Scheduled to be delivering the opening keynote on Day 1 of Cannes Lions, i.e- June 19, Unilever\u2019s Bracey will collect this Award on behalf of the brand at the final Awards Show of the Festival on June 21.<\/p>\n","protected":false},"excerpt":{"rendered":"